Nearly every business and industry, including marketing, took a hit in 2020. But now, we are happily ringing in the new year and getting excited for all the digital marketing trends that are in store for us in 2021.

If there is anything the pandemic taught us, it is that we are not designed to be isolated individuals. Thankfully, innovative new technologies are helping us feel more connected by creating hyper-personalized ways to interact with others. What this also means for digital marketers is that there will be even more for us to do behind the scenes.

marketing team

5 Digital Marketing Trends Buzzing in 2021

While the future may still feel a bit uncertain, we do know that technology and humanity are on the rise when it comes to business this year. Here are five digital marketing trends expected to take-off.

#1 Ranking for Position Zero

The primary goal of SEO has been to rank on the first page of a Google search. Now, the focus is on optimizing for position zero real estate—Google’s featured snippet. The snippet is the small box at the top of the search results page that also lists other, relevant information that best attempts to address the keyword(s) you searched.

why marketing is important snippet 1

#2 Creating Interactive Content

Interactive content, such as quizzes, surveys, polls, contests, etc., is not a new trend for digital marketers, but the demand for it is on the rise. Creating this type of content for your audience boosts their engagement with your brand and overall experience, too.

#3 DIY-ing Your Digital Marketing

Practically anyone can create a social graphic, e-guide, Facebook ad, etc. However, not everyone understands the best practices to get an actual return on investment. You probably wouldn’t submit a complex tax return you DIY-ed; you would hire an accountant to complete and submit it for you for the maximum return. So, while there is an uptick in DIY-ing your digital marketing initiatives, consulting with a digital marketing expert, or hiring one to do it for you, is the better option for this 2021 trend.

diy marketing

#4 Purchasing Through Social Media

Social media channels, such as Facebook and Instagram, are making it easier and easier for companies to set up shop and sell directly. This streamlines the discovery to purchase process, leaving very little room for abandoned carts and site page exits. This trend doesn’t show any signs of slowing down and is running full steam ahead, so, if you are a retail shop or sell products of any kind, learning how to navigate this new type of consumer shopping will be well worth your time.

#5 Focusing on Social Media Channels that Matter

With so many social media channels out there, keeping up and staying relevant with each one is time-consuming. Not to mention, some may not be relevant for your audience. This is why companies are shifting their focus from keeping up with all of their social media channels to honing in on the ones that matter most for their business and produce a positive ROI.

social media channels

How Will You Keep Up With 2021’s Digital Marketing Trends?

Showing a more personal side of business and adopting innovative technology are two common themes among all the digital marketing trends in store for us this year. How are you planning to implement them into your marketing strategy?

At Fern Street, our passion for helping small businesses has helped us grow into a premier strategic marketing company, developing digital marketing solutions for businesses across all industries.

We create unique marketing strategies, across the digital landscape, that include a multifaceted approach exclusive to your brand and your target market. If you need help staying on top of this year’s digital marketing trends, contact us today to learn how we can help you grow.