Video Marketing

At Fern Street Strategic Marketing, we know that video is an extremely powerful marketing tool.

Many studies show that video is now one of the most important marketing tactics, and that’s not changing anytime soon. Video is no longer just an up-and-coming marketing trend—it’s an integral part of your website, your social media, and all your marketing strategies.

That’s because it’s so incredibly effective. Here are just a few statistics to explain just how impactful videos can be when incorporated into your marketing plan:

• Online videos make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017. (Cisco)
• 78% of people watch online videos every week, and 55% view online videos every day. (HubSpot)
• YouTube is the second most popular website after Google. (Alexa)
• 59% of executives say they would rather watch a video than read text. (Wordstream)
• Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text. (Insivia)
• A website is 53 times more likely to reach the front page of Google if it includes video. (Insivia)

Why are all these numbers so important? These numbers prove that if you aren’t using video marketing, you’re likely falling behind your competitors.

What We Do

Fern Street Strategic Marketing is here to help you with your video marketing strategy, creation, and execution. You’ll need a detailed video marketing strategy that incorporates many different types of videos including:

• Instagram & Facebook Reels
• Customer Testimonial Videos
• Case Study Videos
• Narrative Videos
• Social Videos
• Storytelling Videos
• Introduction Videos
• Educational Videos
• Explainer Videos

By creating a custom-tailored video marketing plan that utilizes all types of videos, we can deliver continuous high ranking, imaginative content to your target audience. Video marketing is a huge opportunity for you to stand out from competitors in a fun and different way. It will lead to increased online exposure for your company as well as overall brand awareness, which ultimately results in increased sales!

How We Do It

At Fern Street, we make impactful, engaging videos a regular part of your marketing strategy. We take the time to really understand your business goals, opportunities, limitations, and your target audience. Then, we develop customized branded videos that maximize your online presence and help you stand out from the competition.

Fern Street will design a unique video marketing strategy for your business that combines your brand personality with informative, valuable information that current and future customers are searching for online. All the videos we create will leverage optimization tactics to ensure high rankings on search engines so they can easily be found by your target market. We will also strategically add videos to your website and share them on social media channels to help build your following and engage users on all online platforms.

Why You Need It

Internet users spent 6 hours and 48 minutes per week watching videos online in 2019, and this number is growing. Video continues to be one of the most effective elements in a digital marketing strategy, with good reason.

As a visual species, humans find videos more engaging, more memorable, and more popular than any other type of content out there. Video as a means of storytelling and advertising is no longer a nice option – it’s a necessity if you truly want to increase conversions and exposure.

Here are just a few ways video can benefit your company:

• Humanize your brand
• Start conversations
• Rank higher on Google
• Build trust with customers
• Outdo the competition
• Get more social media shares
• Create emotional connections

What do all these benefits of video marketing really mean to you? It means that by engaging and attracting new visitors and followers with video, we will build brand awareness, expand your reach, and most importantly – increase sales!

How Fern Street Can Help You

Fern Street delivers a complete video creation and strategy solution that consists of attractive, versatile, and extremely shareable videos to reach your target audiences. We provide viewers with an engaging content format that gives them a real-life picture of what is going on.

Viewers love video because it’s easy to digest and entertaining. You’ll love it because it can result in a potentially huge return on investment (ROI) through many channels.

We will work diligently to build you a unique video marketing strategy that focuses on creating entertaining, relevant content, while also applying optimization techniques. Our goal is to effectively reach your current and prospective customers with engrossing video content that keeps them coming back. We work closely with you to build your ideal target market and messaging strategy to ensure we reach the right people in the right way…with the right goals in mind.

Contact Us for Your Customized Video Marketing Solution

Let Fern Street take care of your complete video marketing plan so you can focus on what is most important to your business, making sales. Contact us today to help increase your followers, improve engagement, and drive more traffic to your website, all of which help in accomplishing your ultimate goal of increasing sales!