Who We Help

Empowering Small Businesses with Expert Social Media Marketing

Supporting Service-Based Small Businesses with Expert Social Media Management

At Fern Street Strategic Marketing, we are dedicated to empowering service-based small businesses to thrive in the digital landscape. Our expertise lies in crafting customized social media marketing strategies that meet the unique needs of businesses across various industries. Based in Palm Beach, we proudly serve clients nationwide, helping them enhance their online presence, engage with their audience, and drive sustainable growth.

Small Businesses

We have a passion for helping small businesses succeed and grow. We have the digital marketing expertise to deliver highly effective marketing campaigns, allowing you to take marketing off your plate and focus on the most important aspect of your business – closing sales!

Ad Agencies & Marketing Firms

We respect the fact that you own the relationship with your client—and we’re here to make you look good. Whether you keep us in the wings or put us on stage, Fern Street is here to help! Our exceptional work will exceed your expectations.

Marketing Directors

We all know the ins and outs of marketing, and we all understand what goes into a successful marketing strategy. But we also know how many responsibilities you have. You just need some additional helping hands! You can rely on us.

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Rachel has been fantastic in understanding my style and personality and tailoring my marketing efforts. My biggest apprehension about engaging someone to help with social media was that the posts would become inauthentic and generic. Fern Street has done a great job at collaborating with me on content to ensure that did not happen!
Katie RawnsleyKatie Rawnsley Real Estate

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I've really enjoyed working with Fern Street Marketing for well over a year. Rachel and her team are organized, on top of details, and creative in their approach to planning social media content. It's hard to find reliable people today so thankfully we have Fern Street!
Meredith VogelAtlas Event Rental

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Rachel Boutin and Fern Street Marketing are the only way to go if you want a boutique marketing expertise. Rachel is not just knowledgeable regarding all aspects of how to best market your business, but more thorough than I could have imagined. She is a pleasure to work with and has innovative marketing solutions for the ever-changing world of social media. I highly recommend Fern Street Marketing and trust them with the growth of my business.
Jessica McGillicuddyJess McGillicuddy Photography

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Rachel and I had a great connection from the moment we met. We just click and she is truly amazing at what she does! She is well organized, professional and very responsive. I could not imagine working with anyone else and we are grateful to have found Fern Street Marketing. I highly recommend them and you will not be disappointed. Thank you Rachel, you always make everything seamless.
Karen SchiffmillerReliant Insurance Adjusters

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Rachel has been a tremendous help in helping me elevate my social media marketing. What used to be a source of stress for me, is now a streamlined plan that incorporates the up to date trends to keep me my posts informative and fun! It’s a pleasure to know I can concentrate on what I do best and leave this aspect of my business to a true expert! Thank you!
Karen GlaserKaren Glaser Real Estate Team

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I hired Fern Street Marketing to handle my law firm's marketing and have been extremely satisfied with the quality of the product and services, the responsiveness and professionalism, and the level of attention to detail. Fern Street is a great addition to my team and looking forward to continue growing with them.
Nicolas ApfelbaumApfelbaum Law

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It has been an amazingly positive experience working with Rachel Boutin, Founder of Fern Street Strategic Marketing. After listening to my goals for my business she created a custom marketing strategy to meet and then exceed them. She is very responsive. Our website traffic has increased dramatically! Our social media engagement has gone gang busters. Rachel devised a variety of digital marketing tactics to effectively reach my target audience. This has led to a large increase in new leads which we have successfully converted into sales. I highly recommend Rachel and Fern Street Strategic Marketing.
Marc MencherNMS Management Services

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Rachel and the team at Fern Street Marketing are talented, communicate well & regularly and stay up to date on all the latest trends and social media happenings to keep your business relevant. They make beautiful, modern social media posts and overall quality content.
Gina HarwoodThe Keyes Company - VIP Team

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Fern Street has been wonderful to work with! They are very insightful, eager to assist and helpful in growing online presences. I would absolutely recommend!
Jennifer MartinezJLM Communications

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Rachel and her team are excellent! Very communicative and very educated and insightful regarding social media marketing. I am very pleased with the recognition my firm has received since working with Fern Street! Highly recommend!
Brett SteinbergSteinberg Law

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The team at Fern Street Strategic Marketing has an exceptional talent for crafting captivating and high-quality content for social media. Their creative approach and attention to detail have transformed my real estate business's online presence. From eye-catching visuals to compelling copy, they have consistently delivered content that resonates with our audience and enhances our brand image. I can't recommend Rachel Boutin and Fern Street Strategic Marketing enough!
Lindsey LamchickThe Edit Real Estate

Our Ideal Clients

We specialize in working with a diverse range of service-based clients, providing small business social media marketing.

Here are just a few of the many different industries we love working with!

Real Estate Agencies: Boosting visibility and engagement through targeted social media campaigns and content creation.
Event Services: Showcasing event related visuals and promoting services to attract new clients.
Banking and Financial Services: Building trust and credibility with informative and engaging content.
Legal Services: Enhancing professional presence and client engagement through strategic social media management.
Interior Design Firms: Highlighting design projects and attracting potential clients with visually appealing content.

Music and Entertainment: Promoting events, releases, and engaging with fans to build a loyal following.
Insurance Agencies: Educating clients and generating leads through compelling and informative content.
Residential Construction: Showcasing projects, engaging with the community, and driving business growth.
Art and Creative Industries: Promoting artwork, events, and building a strong online presence.
Non-Profits: Raising awareness, engaging supporters, and driving fundraising efforts.

Tailored Social Media Marketing Solutions for Small Businesses

At Fern Street Strategic Marketing, we understand the unique challenges faced by small businesses in the digital landscape. Our tailored social media marketing solutions are specifically designed to address these pain points, ensuring your business not only overcomes obstacles but also thrives. From boosting brand visibility to building a loyal customer base, we provide comprehensive strategies that drive tangible results and foster long-term success.

Enhancing Brand Visibility for Small Businesses

Standing out in a crowded market is a common struggle for small businesses. Our targeted social media marketing strategies are crafted to enhance your brand’s visibility, ensuring your business gets noticed by the right audience. With our expertise in small business social media marketing, we make sure your brand is seen and remembered, whether you’re operating locally or reaching out to a wider audience.

Our Approach Includes:

Developing campaigns tailored to resonate with your specific audience.
Utilizing data-driven insights to refine and optimize your social media strategies.
Creating visually engaging and appealing content that captures attention and promotes your brand effectively.

Consistent Customer Engagement

Maintaining consistent engagement with customers can be a challenge for small businesses. Our community management services are designed to keep the conversation going, fostering strong relationships and customer loyalty. We help you build a vibrant online community through regular posts, interactive content, and timely responses.

Our Services Include:

Crafting engaging posts and updates that keep your audience informed and interested.
Managing direct interactions with customers, including responding to
comments and messages, ensuring that your brand remains accessible and personable.

Strengthening Your Online Presence

A weak online presence can limit business growth, especially for small businesses. We develop comprehensive social media strategies that integrate seamlessly with your overall digital marketing efforts, creating a cohesive and effective online presence. Our social media management services allow you to focus on what you do best while we ensure your brand’s visibility and engagement.

Key Elements:

Building and optimizing your social media profiles for maximum visibility and engagement.
Implementing a consistent posting schedule to maintain an active online presence.
Integrating social media efforts with broader marketing campaigns to create a unified and impactful approach.

Building Trust and Credibility

Establishing trust with customers is vital for small businesses. Our transparent practices and honest communication help build credibility and foster long-term relationships. We create informative and engaging content that positions your brand as a trusted authority in your industry, making it easier for customers to choose your business.

How We Build Trust:

Sharing authentic and transparent content that aligns with your brand values.
Highlighting customer testimonials and success stories to build social proof and encourage new customer engagement.
Providing valuable insights and information that position your brand as an expert in your field.

Creating a Sense of Community

Building a sense of community and belonging is crucial for small businesses looking to foster customer loyalty. We help you engage with your audience, build a loyal following, and nurture a strong sense of community. Our social media strategies are designed to create meaningful connections that translate into long-term customer loyalty.

Community-Building Strategies:

Engaging with your audience through interactive content like polls, Q&A sessions, and contests to encourage participation and interaction.
Promoting user-generated content to strengthen community bonds and showcase your customers’ loyalty and engagement.
Hosting community-focused events and initiatives that bring your audience together and promote a sense of belonging.

Empowering Small Business Owners

Small business owners often seek control over their brand and marketing efforts. We provide strategic insights and empower you with the tools and knowledge needed to take charge of your social media marketing. Our customized solutions ensure you have the flexibility to adapt to changing market dynamics while maintaining control over your brand’s direction.

Empowerment Tools:

Offering comprehensive training and support to help you effectively manage your social media presence.
Providing detailed analytics and reports to keep you informed about your performance and progress.
Collaborating with you to refine strategies based on your business goals and feedback, ensuring that our efforts align with your vision for growth.

Social Media Marketing for Small Businesses

At Fern Street Strategic Marketing, we offer a range of tailored solutions designed to meet the unique needs of small businesses:

Social Media Strategy Development: Crafting personalized strategies to meet your business goals and resonate with your audience.
Content Creation and Curation: Producing high-quality, engaging content that reflects your brand’s voice and values.
Community Management: Building and nurturing relationships with your audience through consistent engagement.
Analytics and Reporting: Providing data-driven insights to optimize your social media efforts and achieve better results.

Partner with Fern Street Strategic Marketing

Choosing Fern Street Strategic Marketing means partnering with a team dedicated to your success. We are committed to delivering exceptional results through personalized service, strategic planning, and continuous optimization. Whether you’re a local business or looking to expand your reach, we have the expertise to help you succeed in the realm of small business social media marketing.