Website Content Creation

Website content creation is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content.

The goal of website content to attract your target audience and, ultimately, to increase sales. It’s a long-term strategy that focuses on building a strong relationship with your target audience by giving them high-quality relevant content on a consistent basis.

What We Do

Fern Street Strategic Marketing is here to help you with content assessment, strategy, creation, and execution. You’ll need a detailed content creation strategy that incorporates many different types of content that achieves at least one of the following:

• Entertains
• Educates
• Persuades
• Informs

By following these guidelines and coming up with a custom-tailored website content plan specifically for your company, we are able to deliver high ranking, imaginative content. After all, one of the main objectives of enhanced website content is to improve your website’s search engine optimization (SEO) rankings with Google, allowing for increased online exposure for your company as well as overall brand awareness, which all leads to increased sales!

How We Do It

Fern Street will design a unique website content creation strategy for your business that combines your brand personality with informative, valuable information that current and future customers are searching for online. All the content we create will also leverage SEO tactics to ensure high rankings on search engines. When creating your brand’s content, we always aim to find the perfect balance between pleasing Google’s algorithms and delivering clear and compelling content to your target audience. By placing thoroughly researched and fine-tuned keywords throughout your content, we will leverage your positioning across Google and all other major search engines.

When developing a branded website content strategy, we utilize numerous different types of content  to ensure that we expand your reach, increase sales, and build brand awareness. These numerous types of content include, but are not limited to:

• Website content
• Press releases
• Blogs and articles
• Infographics
• Positive reviews
• Client testimonials
• How-to guides
• Case studies
• FAQs
• Email campaigns

Why You Need It

Website content is distinct from conventional marketing tactics like sales collateral, print ads and direct mail. Website content provides valuable information to your target market in an extremely convenient way, right there on your website.

Fern Street’s customized content strategy will help your business achieve the following:

• Strengthen customer relationships
• Acquire new customers
• Expand your reach
• Increase revenue
• Build brand awareness
• Build an interested and engaged audience
• Be found by the right people

If executed correctly, your content will address specific questions people have and provide them with something they can’t get somewhere else, establishing your company as a trusted and valued resource.

By becoming a trusted resource on industry-related topics, your business will get discovered much more easily and often by your target audience and consequently, you’ll expand your reach and increase sales.

How Fern Street Can Help You

Fern Street provides an A to Z content creation and management solution that helps your business educate and inform leads and customers in a variety of interesting ways, leading to enhanced brand awareness and increased sales. We will work meticulously to build you a customized website content strategy that focuses on creating smart, innovative content, while also applying SEO techniques. Our goal is to deliver the perfect blend of industry-relevant keywords and creative, engrossing content.

Contact Us for Your Customized Content Marketing Solution

Let Fern Street take care of all your website content management efforts so you can focus on what is most important to your business, making sales. Our strategic content creation plan will help you do just that. After all, the primary goal of all your website content is to help you find, get, and keep customers! So, call or email us today to get started!