Who We Are
Meet Fern Street Strategic Marketing: Social Media Marketing for Small Businesses
Welcome to Fern Street Strategic Marketing, your premier social media marketing agency specializing in service-based small businesses. Located in the heart of Palm Beach, we are dedicated to helping local businesses thrive in the digital landscape, while also serving clients nationwide.
With over 15 years of experience, our team brings a wealth of knowledge and expertise in social media marketing. We understand the unique challenges faced by small businesses and offer tailored strategies to boost your online presence, engage your audience, and drive growth.
Our Mission and Values
At Fern Street Strategic Marketing, our mission is to empower service-based small businesses with the tools and strategies needed to succeed in the ever-evolving digital world. We are committed to delivering exceptional results through personalized service, strategic planning, and continuous optimization.
Our mission is always to provide exceptional social media marketing services to our clients that help them stand out from the competition. We build mutually beneficial partnerships with our clients and create successful campaigns that grow their business.
Our core values include:
- Innovation: We stay ahead of industry trends to provide cutting-edge solutions.
- Integrity: We build trust with transparent practices and honest communication.
- Excellence: We strive for excellence in every project, ensuring top-notch quality.
- Collaboration: We believe in the power of teamwork and collaboration with our clients.
We focus on creating value for your audience by leveraging your knowledge, experience, and expertise to deliver relevant customized content. Naturally, this will foster engagement and generate leads, ultimately helping you grow your business!
– Rachel Boutin, Founder & CEO
Why Choose Us as Your Social Media Marketing Agency?
Choosing Fern Street Strategic Marketing means partnering with a team that is dedicated to your success. We combine years of experience, a deep understanding of the latest social media trends, and a personalized approach to deliver strategies that truly resonate with your audience. Our commitment to transparency, ongoing communication, and measurable results ensures that your social media efforts drive real growth and elevate your brand in a competitive market.
Expertise in Social Media Marketing
As a dedicated social media marketing agency, we specialize in creating and executing effective social media strategies that resonate with your target audience. Our team is well-versed in the latest social media trends and best practices, ensuring your business stays relevant and competitive.
Focus on Palm Beach and Beyond
While we are proudly based in Palm Beach, our expertise extends to clients across the nation. We understand the local market dynamics and leverage this knowledge to help Palm Beach businesses thrive, while also applying our strategies to benefit clients nationwide.
Customized Solutions for Small Businesses
We recognize that every business is unique, which is why we offer customized social media marketing solutions tailored to your specific needs. Our services include:
- Social Media Strategy Development: Crafting personalized strategies to meet your business goals.
- Content Creation and Curation: Producing engaging content that reflects your brand’s voice.
- Community Management: Building and nurturing relationships with your audience.
- Analytics and Reporting: Providing data-driven insights to optimize your social media efforts.
Our Team: The Heart of Fern Street Strategic Marketing
Experienced Professionals
Our team consists of seasoned professionals with diverse backgrounds in social media marketing, digital strategy, content creation, and community management. Each member brings a unique set of skills and a passion for helping small businesses succeed.
Commitment to Client Success
We pride ourselves on our commitment to client success. From the initial consultation to the execution of your social media strategy, we work closely with you to ensure your objectives are met and your expectations exceeded.
Rachel Boutin
Founder & CEO
Rachel specializes in creating customized digital marketing solutions tailored to her clients’ unique needs. With a degree in Advertising from the University of Florida and 15 years of experience in the industry, Rachel has honed her skills in developing winning strategies that deliver meaningful results.
Having worked in both agency and in-house settings throughout South Florida, Rachel brings a wealth of knowledge and expertise to her clients and helps them achieve their business objectives through effective social media management, email marketing, and website content. Her experience spans across many industries, including real estate, photography, law, interior design, banking, music, insurance, residential construction, art, finance, non-profits, professional sports, and many more.
Rachel works closely with clients to understand their business objectives and then delivers measurable results. Fern Street Strategic Marketing has quickly become a trusted partner for small, service-based businesses looking to take their marketing to the next level.
Haley Daigle
Social Media Manager
Haley graduated from St. Edward’s University with a double major in Marketing and Digital Media Management. She was born and raised in Austin, Texas and has a deep appreciation for the city’s ever-changing culture and landscape.
She has been in social media management for over 5 years and finds it incredibly rewarding to build strong connections with clients and help them achieve their goals. Haley’s experience working closely with small businesses and her passion for bringing ideas to life allows her to seamlessly execute client’s stories through social media.
In her free time, you can find her traveling and exploring new places. She also has a passion for fitness and enjoys working out to maintain a healthy lifestyle. When she’s not exploring, you can often find her at a local coffee shop embracing the cozy atmosphere and the buzz of creativity.
Carissa August
Marketing Coordinator
Carissa is a proud graduate of Florida Atlantic University where she received her bachelor’s degree in Marketing. Carissa was born and raised in West Palm Beach, where she continues to reside today. Her extensive background in hospitality has given her a natural ability to connect with clients on a personal level, ensuring she understands their unique needs and goals. Carissa thrives on helping businesses achieve their social media goals, guiding them toward greater growth and visibility.
With expertise in video editing and graphic design, Carissa’s creative skills perfectly complement her passion for connecting with people. She excels in crafting visually stunning and meaningful content that aligns with our clients’ values and objectives.
Outside of her professional life, Carissa loves spending her free time at the beach with a good book, traveling to new destinations, and staying active at the gym. She enjoys exploring local spots and meeting new people, always looking for ways to engage with and contribute to her local community.
Get in Touch with Your Palm Beach Social Media Marketing Agency
Are you ready to take your social media presence to the next level? Partner with Fern Street Strategic Marketing and let us help you achieve your business goals with our expert social media marketing services.
Start Your Social Media Marketing Journey
Contact us today to schedule a free consultation and discover how we can tailor our services to meet your needs. Whether you’re a local business in Palm Beach or a company looking to expand your reach nationwide, we’re here to help you succeed.
