Digital marketing trends are always changing, and the best way to stay on top of them is to continually read up on what’s happening in the industry
By learning what the world of digital marketing looks like today, you’ll be more prepared to adapt to new changes in the future.
What You Can Expect in 2024
Here are just some of the most important trends that have been emerging over the past few years and how they affect digital marketing.
More Video on Social
Video has become a prominent feature on social media platforms since the early 2010s, and it will continue to be in the coming years. In fact, we’ve already seen some major shifts from social media platforms like Facebook and Instagram towards video content.
Facebook used to be known as the “text-based” platform where users interacted with friends by posting statuses or comments. However, it has moved towards a more visual experience with videos playing in their newsfeeds instead of just text updates. The focus on live broadcasts has also played a huge role in this shift as well as regular streaming videos by content creators that are shared across multiple platforms like YouTube and TwitchTV (among others).
Instagram is moving more and more to video content, as well. It’s a trend that’s been going on for a while, but we’re definitely seeing it take over the platform more and more with the addition of new features to make Reels easier to create than ever before.
So why is all this so important? Because video is an excellent way to engage with your audience. A study from Videology found that 80% of people feel more connected after watching online videos than any other type of media format; consumers also tend toward brands when they’re able to see them through video content because it feels more personal than simple text ads or photos online.”
YouTube Advertising
YouTube’s user base is constantly growing. According to Google, the platform has more than 1 billion users. This means that advertisers have a large audience to target, which increases the number of people who see your advertisement.
YouTube also has a high level of user engagement: YouTube currently has 2.6 billion active users, who watch over 1 billion hours of video content every day. This means that users are highly engaged with their content and want more videos from their favorite creators.
The potential for marketers to reach out through YouTube ads is huge. If you want your brand message seen by millions of people, then this could be a great way for it get there with minimal effort on your part as well as having access to detailed analytics about how successful your campaign was.
Influencer Marketing
Influencer marketing is still going strong. As the saying goes, there’s no such thing as bad publicity. If your brand has a good reputation and is known for making quality products or services, you don’t have to worry about influencers who will promote it online. But what if not all your clients are familiar with your brand? Or what if they are looking for an unbiased opinion from someone they trust? This is where influencer marketing comes into play!
Influencer marketing involves having people with large followings on social media—influencers—promote your product or service in exchange for compensation. It’s one of the most cost-effective ways to get potential clients’ attention because these people already have established audiences that trust them and will listen when they recommend something new.
Long-Form Content Marketing
Long-form content marketing is a great way to engage your audience and expand your reach. It’s also a fantastic tool for educating potential clients, building brand trust, and establishing yourself as an expert in your industry. And of course, long-form content can also be used to promote your business.
Long-form content can be any length; we typically recommend at least 300 words or more per article when it comes to blogging. This gives you enough time to thoroughly explain complex topics or demonstrate valuable skills in the form of actionable tips and guides — all while promoting your company through links, mentions, of products/service, etc.
Email Marketing
Email marketing is still a very effective marketing tool. As email continues to be the number one method of communication for consumers, it’s no surprise that the number of emails being sent and received daily will continue to increase as well. With all this information at our fingertips, it’s important to remember not only how many emails are being sent but also why we should be sending them.
Email is still the most effective way for marketers to reach clients and build relationships with their audience. Because people spend so much time on their phones reading and replying to emails, these messages have become almost like personal letters from businesses; thus, personalizing your messages will help drive sales by providing relevant content for your audience.
The Evolving World of Digital Marketing
The digital marketing world is one that is constantly changing and evolving, and it’s important to ensure your marketing strategies are up-to-date with the latest trends. But most small business owners don’t have the time or expertise to do so.
If you want more information on how we can help you ensure your digital marketing is as effective as possible in 2023, contact Fern Street Strategic Marketing today for a consultation.
