Blogging has been around for almost 25 years, but it’s still one of the best ways to get your product or service in front of customers.
If you want to attract new customers, you need to have a blog that offers valuable information. The more people who read your content and like what they see, the more likely they’ll be to purchase from you or recommend your company to others.
6 Benefits of Blogging
Blogging is a great way to get your business in front of your ideal customers, but it’s also a great way to grow your business as a whole.
Here are the top 6 benefits of blogging as a small business owner.
#1 Expand Your Reach
Blogging for small businesses is a great way to connect with people who are interested in what you have to offer. Blogging expands your potential audience beyond your existing customers and gives you the opportunity to reach people who may not have heard of you before.
# 2 Increase Traffic & Leads
Blogging can help grow website traffic, leads, sales, and even social media followers.
First, you can use your blog to create content that’s so good it gets shared across the web. This can help grow your website’s traffic and boost leads for your business.
Second, blogs are a great way to get your website noticed by search engines, which can drive more traffic to your site. They also help you connect with potential customers, who will be more likely to buy from you if they feel like they know you and trust what you have to say.
#3 Convert Readers into Buyers
The more readers you have, the more likely they are to buy your services or products. Blog posts can be used to promote your products and highlight customer testimonials.
Including a call-to-action (CTA) in each blog post is also an effective way to convert readers into buyers. It’s important that you create unique CTAs for every blog post so that you don’t confuse readers about what action they should take next.
And lastly, blogging helps you connect with people who are interested in what you have to say—and those are the people who might become customers down the line.
#4 Establish Yourself as An Industry Expert
One of the best benefits of blogging for small businesses is the opportunity to establish yourself as an industry expert. Blogging allows you to share your knowledge, experience, and expertise with your audience.
You can use your blog to teach readers about your products or services, helping them understand why they are beneficial to them. You can also use it as a way to educate them on commonly asked questions related to your industry.
#5 Establish Yourself as a Thought Leader
Because your blog is a place where you can share your expertise, it’s an ideal venue for establishing yourself not only as an industry expert but also as a thought leader.
A thought leader is someone who has a strong influence on the thinking of other people. They are able to do this because they have a strong reputation for being an expert in their field, and they express their ideas clearly and persuasively. Thought leaders are often consulted by companies, organizations, and people who want to learn how to do things better.
Thought leadership is critical to marketing, and the benefits of being seen as an expert in your field include:
- Increased exposure: when media outlets read your content and see how good it is (and how much traffic it draws), they will want to interview you or get more information from you. Your expertise will also earn you mentions in articles written by others — adding even more exposure to your business.
- Start conversations with potential customers: when people read about something new on your blog, they may be inspired to try it out themselves or share their own thoughts with you in the comments section. These conversations can help build relationships between readers and businesses that ultimately lead to sales.
#6 Improve Your Google Ranking
Search engine optimization is an important part of blogging for small businesses. Because your blog is probably going to be one of the places people go when they’re looking for information about your business, it is important that you optimize your posts so they show up in search results.
The best way to get this done is by making sure you have relevant keywords in your post titles and throughout the body of text. Google has a tool called Keyword Planner that helps you figure out which words are popular so that you can use them in your posts.
Ready to Start Blogging?
Blogging has many benefits for small businesses that they can’t get from other types of marketing strategies.
It is an effective way to expand your reach, increase traffic to your website, and generate leads. It will also help establish you as an industry expert and thought leader in your industry.
If you’re still not convinced, we encourage you to try it out for yourself and see just how much your business can benefit. Just remember — keep up with your blog posts regularly, make them interesting and relevant to your audience, and use pertinent keywords. Or, if you are ready to take your business to the next level with a blog but just don’t have to time or expertise to do so, contact Fern Street Strategic Marketing today to get started.